So, according to the article itself, here’s what is really going on:
“… the script represents a “missing link” connecting alphabetic inscriptions found in Egypt and Sinai with later writing from Canaan. The writing uses an early version of the alphabet in which letters bear a resemblance to the Egyptian hieroglyphs they evolved from. The finding appears to overturn a previous hypothesis that the alphabet only came to Canaan when Egypt ruled the area.”
OK, so instead of this particular alphabet being brought directly from Egypt through imperialism, it seeped over much earlier, through cultural influence. That’s a “missing link”? O.K.
Also, note that this shard has been dated to about 1450 B.C., which is much younger than some other systems of writing, including the Vinca signs.
But my favorite line from the article is this: “… the researchers have not definitively determined what the inscription says. Also unclear is whether the writing was meant to be read from left to right or right to left.” So, we don’t know whether to read it right to left, but we have come up with a tentative translation.